Mastering Adobe Analytics Series

 

Episode 01: Bring Organic Search Keywords and Google Analytics Data in Adobe Analytics


In this episode, you'll learn how to:

  • bring organic and paid search keywords into your Adobe Analytics setup
  • use manual and automated exports to connect search data from different sources
  • make your historical data available in Adobe Analytics, when you're migrating from Google Analytics

 

Episode 02: Change Data Retroactively in Adobe Analytics

In this episode, you'll learn how to:

  • use manual imports in Adobe Analytics to fix wrong data retroactively
  • use Classifications and the Classification Rule Builder for retroactive changes on filters, segments, metrics
  • avoid gaps in marketing data happening in the first place with metadata management

 

Episode 03: Statistics and Forecasting in Adobe Analytics

In this episode, you'll learn how to:

  • discover how to use Analysis Workspace beyond its retrospective analysis capabilities
  • learn how to build every KPI imaginable with functions in Calculated Metrics
  • find out how using predictable analysis in Analysis Workspace can help you democratize data access in your organization

 

Episode 04: Unlimited Dimensions in Adobe Analytics

In this episode, you'll learn how to:

  • use single list variables to capture all small attributes
  • introduce namespacing through Classifications
  • use Classification Rule Builder to unlock unlimited values
  • build Segments, Calculated Metrics, and Filters based on attributes

 

 

Episode 05: Data Collection Flags in Adobe Analytics

In this episode, you'll learn how to:

  • bring your full data layer in Adobe Analytics
  • track your data layer as context data with Adobe Launch extensions
  • use data collection flags more efficiently

 

Episode 06: Journey and Engagement Analysis in Adobe Analytics

In this episode, you'll learn how to:

  • implement Counter Evars to better understand the role webpage in the onsite journey
  • use Processing Rules to increment Evars without effort
  • prepare a user-friendly environment with Classifications for clustered and clean values
  • employ Adobe Analytics' attribution capabilities beyond the classic marketing use cases

 

 

 

Episode 07: Setting Default Values in Adobe Analytics

In this episode, you'll learn how to:

  • differentiate between direct traffic and marketing traffic that hasn’t been classified yet
  • set default values for unclassified dimensions
  • use the Rule Builder with regex to populate dimensions

 

Episode 08: Adobe Analytics as a Free Data Warehouse

In this episode, you'll learn how to:

  • ingest data from any system for free in Adobe Analytics by using Data Sources
  • create a dedicated data warehouse report suite that is purpose-built to hold data from other systems

 

 

 

Episode 09: Less Changes with Frameworks

In this episode, you'll learn how to:

  • cluster components in Adobe Analytics in one framework
  • use generalized dimensions to balance flexibility and number of components
  • combine dimensions with Classifications rules into a single dimension
  • train your team efficiently and keep documentation consistent with a scalable method
Coming up next:

 

Episode 10: Understandable Components in Adobe Analytics

In this episode, you'll learn how to:

  • use the Data Dictionary feature to create more meaningful and descriptive names for your components
  • use emojis to add a touch of personality to your dashboard
  • create dashboards that are not only informative but also visually appealing 

 

 

Frederik_sq

About the author:

Frederik Werner is Adobe Analytics Champion President, Adobe Analytics Champion of the Year, Adobe Analytics EMEA User Group Lead, Adobe Community Advisor, as well as Solution Architect at Accutics.  He is also the host of the award-nominated a blog Fullstackanalyst.io and one of the leading experts in the analytics community.

About the Mastering Adobe Analytics series

Mastering Adobe Analytics is the first series in the Accutics Academy. Each episode explores a different aspect of Adobe Analytics, helping you leverage its capabilities to their full potential and accelerate your career.

If you're ready to take your analytics game to the next level, make sure to sign up for this series to never miss an episode.

As we like to say, Adobe Analytics plays better with Accutics.