Mastering Adobe Analytics

Change Data Retroactively in Adobe Analytics

In this episode, you'll learn how to:

  • use manual imports in Adobe Analytics to fix wrong data retroactively
  • use Classifications and the Classification Rule Builder for retroactive changes on filters, segments, metrics
  • avoid gaps in marketing data happening in the first place with metadata management

We hope you find it insightful!

Let me know when the next episode comes out!
Frederik_sq

About the author:

Frederik Werner is Adobe Analytics Champion President, Adobe Analytics Champion of the Year, Adobe Analytics EMEA User Group Lead, Adobe Community Advisor, as well as Solution Architect at Accutics.  He is also the host of the award-nominated a blog Fullstackanalyst.io and one of the leading experts in the analytics community.

About the Mastering Adobe Analytics series

Mastering Adobe Analytics is the first series in the Accutics Academy. Each episode explores a different aspect of Adobe Analytics, helping you leverage its capabilities to their full potential and accelerate your career.

If you're ready to take your analytics game to the next level, make sure to sign up for this series to never miss an episode.

As we like to say, Adobe Analytics plays better with Accutics.

 

Want to see Episode 01 - Bring Organic Search Keywords and Google Analytics Data
in Adobe Analytics?

What you'll learn: 

  • how to bring organic and paid search keywords into your Adobe Analytics setup

  • how to use manual and automated exports to connect search data from different sources

  • how to make your historical data available in Adobe Analytics, when you’re migrating from Google Analytics