Setting data standards
Data quality standards can make or break business decisions
Did you know that data quality standards and preparation have the power to shape the fate of business decisions?
As companies strive to meet their goals through data-driven strategies, addressing issues like duplicate data, missing values, and outliers becomes paramount. Neglecting these concerns, however, exposes businesses to a heightened risk of unfavourable outcomes.
Campaign Data & Marketing Performance Tips From Brent Dykes
Hear from the expert
Get marketing analytics and campaign data strategy tips from Brent Dykes, Senior Director at Blast Analytics, Forbes contributor, and author of Effective Data Storytelling.
"Data standards and governance aren't sexy, but they're important to maintaining a sound data ecosystem."
About Accutics
Accutics helps enterprises tackle inconsistent marketing data through a shared data language across marketers and channels. Empowering stakeholders at any level to confidently report and allocate resources based on granular and complete data.
Our industry experts guide customers in structuring their data for efficient and trusted reporting. And with extensive knowledge about ad platforms, we help unify and combine data across platforms.